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Seth Godin and his book All Marketers Are Liars
In my opinion Seth Godin is one of the most important thinkers and teachers in the world of business today and I’m sure I’m not alone in that thinking. A couple of weeks ago I bought his book All...
View ArticleSeth Godin on The Top Five Mistakes Entrepreneurs Make When They Market
I just discovered that Seth Godin one of my favorite all time authors and lecturers on business marketing and branding wrote what he calls a "riff" over on the WorkHappy.net: Killer Resources for...
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Why Starbucks Coffee Is Cheap?
There’s an interesting article in Reuben Swartz’s Dollars and Sense: The Pricing Blog entitled: Why Starbucks Coffee Is Cheap that presents a rational and explains that "if caffeine is what you want,...
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Neil Patel on: The Difference Between Marketing, PR, Advertising, and...
Neil Patel and Internet marketing consultant very effectively visually illustrates The Difference Between Marketing, PR, Advertising, and Personal Branding . For the past few years whenever I talk...
View ArticleBranding: the symbolic embodiment of all the information connected to a...
Mark Hayward from a blog article on Self Branding – "Branding can be described as the symbolic embodiment of all the information connected to a particular product or company. Effective branding serves...
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ReWork, Crush It, Linchpin & The 4 Hour Workweek (again)
I’ve been tracking the upcoming release of the book ReWork by the folks at 37Signals.com and today on their blog they published REWORK Trailer 1: Staying Late After looking at that trailer I clicked...
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Advertising is the tax you pay for being unremarkable.
I’ve been re-reading and re-listening to my Seth Godin book and audio book library these last few weeks and one of the reoccurring themes Seth talks about over and over again is the vital importance of...
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Maybe the Most Valuable Book Out There on Understanding People
So I am reading and listening to an updated revised version of marketing guru Michael Port’s excellent book “Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting...
View ArticleA Good Article On Tracking Local Search Results
I’ve been emphasizing the importance of writing content with Local Search in mind with the contractors I’ve been talking to recently but the next step, and perhaps just as important is tracking the...
View ArticleBelfast Business Startup Case Study
Exodus is a Northern Ireland based Digital Marketing, Advertising & Recruitment Agency and in this case study look at what they did for a new plumbing company with no track record or customer...
View Article“Marketing is getting someone who has a need to know, like, and trust you,”
Quoting John Jantsch of Duct Tape Marketing… Co-Creating Know, Like and Trust I am giving a talk this afternoon at the Inbound Marketing Summit in Boston and here is the essence of the message I plan...
View ArticleRuining Business For Your Entire Industry…
I found this great quote/meme via Luke Miller’s Tile Money Instagram feed… If you believe that people only choose your business because you are the cheapest then we have 2 problems… The first problem...
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